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Competences
Experience
Sales & Trade Marketing Specialist Benelux
Wella
2025-07 - 2026-07
Managed the Kadus brand across Benelux and Nordics, streamlining commercial operations and leading regional product launches that improved pricing accuracy and asset availability. Delivered strategic presentations at bi‑monthly sales conferences and deployed Digital Sales Folders to align field teams on campaign execution. Acted as the single point of contact for key accounts, designing activation plans, promotional materials and a master activity plan aligned with sell‑in goals. Produced monthly sales performance reports in Power BI, providing district‑level analysis to support strategic decisions, and oversaw the key‑account promotional budget with rigorous monthly tracking. Mentored interns, guiding seasonal campaign workflows and ensuring creative approvals met brand standards.
Trade Marketeer Belux (maternity cover)
Wella
2025-01 - 2025-07
Orchestrated e‑commerce and multi‑channel content localisation for the Belux market, guaranteeing brand consistency across CRM, website and social media platforms. Strengthened key‑account relationships by delivering trade‑marketing support that boosted salon engagement and retail sales. Designed regional campaign assets and in‑salon promotional materials, enhancing brand storytelling and visibility. Equipped sales representatives with PR orders and tailored marketing collateral, driving customer retention and brand recognition. Managed the prospecting, activation and sampling budget, optimising resources to generate new business development.
Marketing Specialist (part‑time)
Oneteam
2023-06 - 2024-01
Supported the development and implementation of a go‑to‑market strategy that significantly increased brand awareness and sales. Led the social‑media strategy and planning, resulting in higher engagement rates and follower growth. Collaborated with cross‑functional teams to create compelling copy and visual assets, ensuring alignment with overall brand positioning. Utilised data analytics tools to monitor campaign performance and provide actionable insights for optimisation.
Langues
Francais
fluent
English
fluent
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