Senior Marketing Director – Molecular Franchise (EMEA)

About the role

bioMérieux is seeking a Senior Marketing Director for its Molecular franchise across the EMEA region. Reporting to the VP Clinical Marketing EMEA, you will lead the regional implementation of the global molecular strategy, ensuring alignment between global objectives and local market realities.

Key responsibilities

• Translate and regionalize the global molecular marketing strategy, defining EMEA priorities across eight country clusters.
• Coordinate and drive innovative molecular product launches following the company’s Launch Excellence process.
• Collect and synthesize Voice of Customer and market insights to inform global product development and lifecycle management.
• Support local marketing teams to achieve commercial success through consistent yet locally relevant execution.
• Facilitate cross‑functional alignment and act as the connector between global product teams and cluster‑level marketers.
• Manage a travel schedule of approximately 30% across the EMEA region.

Required profile

• Proven senior‑level experience in marketing within the in‑vitro diagnostics or related healthcare sector.
• Strong track record of leading regional marketing initiatives and product launches across multiple countries.
• Excellent stakeholder management skills, capable of influencing without direct authority.
• Ability to analyse market data and translate insights into actionable strategies.

Required skills