Area Sales Manager – Capital Equipment & Process Solutions

About the role

The Area Sales Manager CF/CM will lead Bühler’s market expansion across Algeria, focusing on capital equipment and process solutions for the food and packaging sectors. You will work closely with customers and internal teams to deliver tailored solutions that drive sustainable growth.

Key responsibilities

• Identify and develop new business opportunities, diversify the account base and grow strategic accounts.
• Understand customer needs and provide technical advice on capital equipment and process solutions.
• Manage the full sales cycle for high‑value projects, including proposals, tenders, contract negotiations and hand‑over.
• Drive market development initiatives, promote equipment upgrades and retrofit projects.
• Maintain strong relationships with key accounts, resolve issues and ensure high customer satisfaction.
• Prepare and maintain sales materials, forecasts, account plans and opportunity records in the CRM system.

Required profile

• Engineering, technical or business degree, or equivalent technical experience.
• Minimum 5 years of experience in capital equipment or large‑project sales, preferably in food or packaging.
• Proven track record in new‑business development, solution selling and complex contract negotiations.
• Ability to work independently in a matrix organization and manage a territory with high autonomy.
• Fluent in French and English; existing network in the Algerian food or packaging sector is a plus.

Required skills

• CRM systems