Instagram Marketing Specialist / Social Media Executive

About the role

Studio 52 Media and Technology Group is a media and technology company that helps brands strengthen their presence across digital platforms through creative content, video production and digital marketing. It is hiring a full-time remote Instagram Marketing Specialist / Social Media Executive to plan and run Instagram content strategies.

Key responsibilities

• Create posts, stories and reels that follow brand guidelines and campaign objectives
• Manage daily posting schedules, community engagement (comments, DMs, mentions) and follower growth initiatives
• Track performance metrics, prepare regular reports and optimize campaigns based on insights and trends
• Collaborate with internal teams to support broader digital marketing initiatives and keep brand messaging consistent across social channels

Required profile

• Strong communication and customer service skills to engage audiences, answer inquiries and work with internal teams
• Market research and marketing strategy skills to analyze audience behavior, monitor competitors and build effective campaigns
• Sales and marketing strategy skills to support lead generation, promotions and conversion-focused activities
• Data-driven mindset with experience tracking KPIs and adjusting campaigns
• Ability to create or brief compelling visual and written content
• Strong organization and ability to handle several campaigns remotely in a fast pace
• Relevant social media marketing experience; a degree or coursework in Marketing, Communications or a related field is an advantage

Required skills

• Proficiency in Instagram tools and features (stories, reels, insights)
• Familiarity with social media management platforms