IVD Product Marketing Specialist – Tunisia

About the role

We are seeking a highly motivated IVD Product Marketing Specialist to join our growing team in Tunisia. You will develop and execute marketing strategies that increase product awareness, engage healthcare professionals, and drive business growth for our in‑vitro diagnostics portfolio.

Key responsibilities

• Develop and implement comprehensive product marketing plans.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Promote and present IVD products to healthcare professionals.
• Collaborate with sales teams to create promotional materials and sales tools.
• Support product launches and coordinate cross‑functional activities.
• Monitor campaign performance and provide actionable insights for optimisation.
• Organise product training sessions for distributors, teams, and customers.
• Build strong relationships with key opinion leaders and partners.

Required profile

• Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy or a related field.
• 2–5 years of experience in IVD products or a similar role.
• Strong analytical and communication abilities.
• Excellent presentation and project‑management capabilities.
• Ability to work independently and manage multiple projects simultaneously.
• Fluency in French and English; additional languages are a plus.

Required skills

• Proficiency in Microsoft Office.
• Experience with digital marketing tools.