Marketing Manager - Algeria & West Africa

About the role

CHINT, a global smart energy solutions provider founded in 1984, is looking for a Marketing Manager to strengthen its brand presence, expand market share and support business growth in Algeria and West Africa. The role requires a strong understanding of B2B marketing, market development, customer engagement and the electrical or energy industry, and involves international travel across West African markets and China.

Key responsibilities

• Develop and execute the annual marketing plan, set objectives, budgets, KPIs and performance measures, and adapt global strategies to local needs
• Build brand awareness and positioning, and ensure consistent use of the brand identity across communications
• Create local marketing content, brochures, presentations and sales support materials
• Manage PR, corporate communications and industry media; run digital campaigns on LinkedIn, social media and email, and support website and search visibility
• Plan and coordinate trade shows, exhibitions, conferences, seminars, product launches and customer events, including budgets and logistics
• Conduct market research, monitor competitors and provide market intelligence to management
• Collaborate with sales, product and technical teams to generate qualified leads, support distributors and channel partners, and track marketing leads
• Manage the marketing budget, measure ROI, and prepare monthly and quarterly performance reports
• Coordinate with regional and global marketing teams, localize and translate materials, and ensure compliance with company policies and local regulations

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; a master's degree or professional marketing certification is an advantage
• 5-7 years of marketing experience, preferably in B2B, industrial, electrical, energy, engineering or related sectors
• Experience developing marketing strategies and campaigns, and organizing trade shows, exhibitions and conferences
• Experience working with sales teams and distributors
• French: professional fluency strongly preferred; Arabic: working proficiency an advantage; English: good professional proficiency required

Required skills

• Digital marketing, social media management, content development and lead generation
• Market research, competitor analysis and interpretation of marketing data
• Project management, budget management, communication and presentation skills
• Microsoft Office and familiarity with digital marketing and analytics tools

What we offer

• A competitive salary and benefits
• Work-life balance
• Professional development