Senior Product Manager - Super-app Financial Experience

About the role

Yassir is a leading super-app in the Maghreb region, operating in 45 cities across Algeria, Morocco and Tunisia and recently expanding into France, Canada and Sub-Saharan Africa. It is now adding financial services to its on-demand services (ride-hailing and last-mile delivery) so users can pay, save and borrow digitally. The company is looking for a Senior Product Manager to own the Superapp Financial Experience: the consumer wallet and the financial products inside the Yassir app. This is a B2C role centred on adoption, with the goal of moving millions of users to fund, hold and transact with the wallet, first inside the app and then externally (P2P transfers, bill payments, merchant payments).

Key responsibilities

• Own the consumer wallet and superapp financial experience end-to-end, with adoption and active usage as the main success metrics.
• Define and run the strategy to drive wallet activation, funding and repeat transactions, both inside the app and in external use cases.
• Design acquisition and activation funnels with growth and marketing, removing the friction that stops users from funding and using the wallet.
• Understand the Algerian consumer, including cash habits, trust barriers and the shift from cash to digital money.
• Run discovery: customer interviews, journey mapping, prototyping and experiments to validate what drives adoption at scale.
• Turn insights into a prioritised roadmap of features and experiments, tested with real users.
• Work with engineering and design to ship onboarding, KYC, top-up, send/receive and transaction history that feel effortless and trustworthy.

Required profile

• Minimum 5 years of product management experience, with a strong track record in B2C consumer products, ideally fintech, wallets or payments.
• Proven experience driving consumer adoption and engagement of a financial product, improving activation, retention or transaction metrics.
• Track record of launching and scaling consumer-facing digital products.
• Strong grasp of acquisition, activation, retention, referral and revenue, and of growth mechanics such as onboarding optimisation, funnel analysis and retention loops.
• Ability to run customer discovery and to integrate analytics into a product with the right metrics.
• Excellent communication, stakeholder influence and presentation skills; strong design sense and collaboration with designers.
• Knowledge of agile and scrum; fluent Arabic and English, French a big plus.
• Must be based in Cairo, Egypt.

Nice to have

• Experience moving a wallet or consumer fintech product from low to mass adoption in an emerging, cash-heavy market.
• Understanding of behavioural psychology and lean startup techniques, including MVPs.
• Experience with super apps, marketplaces or multi-product ecosystems, and in a scale-up environment.