Business Manager

About the role

Ready to build a brand from the ground up in one of North Africa’s most exciting growth markets? The Advocate Group is partnering exclusively with Monster Energy to appoint a Business Manager for Algeria. This newly created role is linked to Monster Energy’s commercial launch in Algeria this October.

Key responsibilities

• Own the Algeria market launch plan, driving monthly sell‑in and sell‑out performance against agreed targets.
• Build and manage the relationship with Monster Energy’s distribution/bottler partner, agreeing KPIs and ensuring they are cascaded across field teams.
• Take ownership of P&L performance, identifying commercial opportunities and actions to protect and grow profitability.
• Lead joint business planning with the distribution partner, collaborating with internal stakeholders and the wider MENA support function.
• Use market insight, sales performance and consumer data to influence new product development, promotional and commercial planning.
• Drive strong in‑market execution, ensuring excellent standards across POS, cooler placement, visibility and merchandising.
• Own Algeria’s business planning, forecasting and reporting cadence, establishing the commercial rhythm as the market develops.
• Act as the key commercial link between Monster Energy, the distribution partner and the regional business.

Required profile

• Approximately 5 years of FMCG sales experience, ideally within the beverage sector, with exposure to key account management and field sales.
• Experience managing and influencing a distribution partner, bottler or distributor network.
• Comfortable taking ownership of a P&L with a strong understanding of commercial finance and business performance.
• Confident working within an international, matrix organisation, influencing stakeholders across functions and markets.
• Fluent in French and English with excellent communication and relationship‑building skills.
• Commercially driven, entrepreneurial and comfortable working with a high degree of ownership and autonomy.
• A genuine appetite for building something new, energised by creating, shaping and growing a business from the ground up.