Growth Marketing Executive

About the role

KOZALIA is a growing organization focused on customer-centric, data-driven solutions. It is hiring a full-time, on-site Growth Marketing Executive in Algiers. The role plans and executes growth-focused marketing initiatives, including campaigns to acquire and retain customers, funnel optimization and tracking of key performance metrics.

Key responsibilities

• Plan and execute growth marketing campaigns and optimize marketing funnels
• Track key performance metrics and prepare performance reports for future campaigns
• Conduct market and competitor research and analyze customer data
• Design and test marketing experiments
• Create and refine marketing content across channels and manage promotional activities
• Collaborate with sales and product teams to align strategies and messaging

Required profile

• Bachelor's degree in Marketing, Business or a related field, or equivalent practical experience
• Experience developing and implementing growth strategies, and in sales or close collaboration with sales teams, including lead generation and conversion
• Ability to work on-site in a fast-paced environment, manage multiple projects and meet deadlines

Required skills

• Market planning and marketing skills, including market research, data collection, analysis and insight derivation
• Familiarity with digital marketing channels and tools such as social media, email marketing and analytics platforms is highly beneficial
• Strong analytical and problem-solving abilities, effective communication and adaptability