Mid/Senior Data Analyst – Marketing

About the role

Yassir is looking for a Mid/Senior Data Analyst to join its Marketing team. You will work at the intersection of data and marketing, turning complex datasets into actionable insights that drive campaign performance and user engagement across the Super App ecosystem.

Key responsibilities

• Collaborate with marketing teams to analyse performance metrics such as attribution, audience targeting, ROI and engagement.
• Identify optimisation opportunities and develop data‑driven recommendations for marketing strategies.
• Work cross‑functionally with Product, Engineering, Research and other teams to embed marketing data into broader business decisions.
• Serve as a data ambassador, fostering a data‑centric culture within the organisation.
• Partner with Engineering to ensure proper data collection for informed decision‑making.
• Design and test hypotheses to improve marketing performance using rigorous analytical methods.

Required profile

• Bachelor’s degree in Mathematics, Statistics, a technical field or equivalent practical experience.
• At least 5 years of analytics experience in an app‑marketing environment, with proven use of attribution tools and tracking plans.
• Fluent in French and English; Arabic is a plus.

Required skills

• SQL
• Python
• R

What we offer

• An inclusive, diverse workplace that values unique perspectives.
• Opportunity to shape the digital economy across North Africa and beyond.
• Dynamic environment within a fast‑growing Super App backed by significant venture funding.