Sales Representative – Heavy Machinery Market

About the role

The Sales Representative will work closely with the Area Marketing Manager to drive regional business growth in the heavy machinery sector. You will identify new customers, generate leads, and nurture relationships to expand the company’s market presence.

Key responsibilities

• Assist the Area Marketing Manager in achieving regional business goals.
• Identify potential customers and create new business opportunities.
• Generate and convert leads by maintaining and developing client relationships.
• Proactively reach out to clients, assess their needs, and promote the company’s portfolio.
• Recommend marketing tools to raise brand awareness and position products and services.
• Conduct market analysis on trends, customer needs, demand forecasting, competition, and risks.
• Maintain excellent customer relations and keep the client database up to date.

Required profile

• Minimum 3 years of experience in marketing within the heavy machinery (construction equipment) industry.
• Bachelor’s degree in communications, marketing, business administration, or a related field.
• Strong negotiation, verbal, and written communication abilities.
• Business acumen to understand and manage complex organizational dynamics.
• Personal vehicle required for client visits.
• Advanced English language proficiency.

Required skills

• Advanced English language proficiency.
• Personal vehicle for client outreach.