Business Manager – Algeria FMCG Launch

About the role

This newly created Business Manager position will lead Monster Energy’s market entry in Algeria. Reporting to the Business Director MENA, you will act as the central link between Monster, its bottling partner, and the regional commercial team, driving the launch from day one.

Key responsibilities

• Own the Algeria launch plan and achieve monthly sell‑in and sell‑out targets.
• Build and manage the relationship with the distribution/bottler partner, setting KPIs and cascading them to field teams.
• Review P&L performance, identify actions to protect and grow profitability.
• Lead joint business planning with the bottler and coordinate cross‑functional support from the MENA team.
• Provide market data and sales analysis for new product development and promotional planning.
• Control in‑market execution, including POS, cooler placement and merchandising standards.
• Manage business planning, forecasting and reporting cadence as the market matures.

Required profile

• Approximately 5 years of FMCG sales experience, preferably in beverages.
• Proven experience managing and influencing a distribution or bottler system.
• Confidence in owning a P&L with solid commercial finance understanding.
• Comfort operating within an international matrix organization.
• Fluent in French and English.
• Strong appetite for building a brand from scratch in a launch environment.

Required skills