Senior Sales Manager – Grid Automation (Algeria & Tunisia)

About the role

The Senior Sales Manager will lead commercial engagement for grid automation solutions across Algeria and Tunisia. This role focuses on driving growth in the utility, transmission, distribution and industrial sectors by delivering strategic sales plans and building strong customer relationships.

Key responsibilities

• Drive sales and order growth for the Grid Automation portfolio in the assigned markets.
• Develop and execute go‑to‑market strategies aligned with business objectives and customer requirements.
• Identify new business opportunities, build a robust sales pipeline and ensure alignment with the operating plan.
• Lead complex solution sales, including grid modernization and automation projects, managing the end‑to‑end sales process from deal structuring to contract closure.
• Collaborate with Technical Application, Project Management and Tendering teams to create competitive, customer‑focused solutions.
• Monitor market trends, competitor activities and regulatory developments, providing insights to marketing and product management.

Required profile

• Degree in Engineering from an accredited university.
• Minimum 8 years of experience in grid automation or related fields in North Africa, Gulf or Middle East.
• Strong knowledge of power systems, protection and automation, and communication applications for transmission, distribution and industry.
• Financial acumen with understanding of pricing, costing and product accounting.
• Fluency in Arabic, English and French.

Required skills

• Grid automation
• Substation Automation Systems (SAS)
• Protection & Control
• Telecom and Grid Digital technologies
• Power system and communication applications
• CRM platforms (e.g., Salesforce, SPEAK)