Trade Marketing

About the role

The Trade Marketing position is responsible for driving the execution of point‑of‑sale (POS) solutions, ensuring compliance with planograms, pricing, and promotional activities, and coordinating with commercial and merchandising teams to improve in‑store performance.

Key responsibilities

• Develop and configure the Drive POS Execution solution, including client rating parameters.
• Monitor POS materials (PLV) and in‑store animations.
• Track product distribution, planogram compliance, price compliance, and consumer promotions (the 4Ps).
• Coordinate with commercial teams to enhance POS execution.
• Work with field merchandisers for competitive intelligence and POS audits.
• Define execution rating targets and manage the merchandising team incentive system.
• Design remuneration systems rewarding trade excellence based on ratings.

Required profile

• Master’s degree (Master 2), Engineering degree or Bac+5 in Marketing, Communication or a related field.
• 3 to 5 years of proven experience in trade marketing or operational marketing.
• Strong analytical mindset with ability to work autonomously, rigorously and organized.

Required skills