Head of Marketing

About the role

Broco is building a financial layer for francophone Africa, focusing on cash‑driven markets and everyday users. As Head of Marketing, you will own the strategy and execution that brings consumers onto Broco’s suite of products, from global accounts to Visa cards and remittance services.

Key responsibilities

• Define and lead Broco’s consumer growth strategy across North Africa and future francophone markets.
• Design and operate growth loops for core products such as global accounts, Visa cards, remittance, digital services, cash‑in/cash‑out and referral programs.
• Identify low‑cost, scalable acquisition channels including community referrals, influencers, local activations, partnerships, agents, couriers and merchants.
• Leverage Broco’s physical network (cash agents, delivery desks, couriers, merchants) as acquisition and trust channels.
• Simplify complex financial products to make them feel useful and trustworthy for everyday users.
• Maintain brand consistency across multiple products, markets and audiences while ensuring rapid execution.
• Run performance‑marketing experiments across paid social, creator collaborations, referral campaigns, local activations, content, partnerships and offline channels.
• Collaborate closely with Product to improve onboarding, activation, retention, referral flows and transaction frequency.
• Define, track and report KPIs on acquisition, CAC, activation, retention, referrals, transaction frequency and brand trust.
• Build and scale a marketing team as Broco expands into new markets.

Required profile

• 5+ years of experience in marketing or growth roles at a scale‑up or high‑growth consumer product.
• Proven record of driving consumer acquisition and retention metrics.
• Ability to act as both strategist and hands‑on executor.
• Strong sense of brand consistency without hindering speed.
• Experience building and managing teams.
• Deep familiarity with the Algerian market; broader North‑African exposure is a plus.
• Background in fintech, super‑apps, e‑commerce or related consumer tech.

Required skills