Head of Marketing

About the role

Broco is building a financial layer for francophone Africa and needs a senior marketer to own consumer growth across North Africa and future markets. Reporting directly to the CEO and joining the leadership team, you will shape how the brand reaches, acquires, and retains users.

Key responsibilities

• Define and execute Broco’s consumer growth strategy across North Africa, from positioning to market rollout.
• Build and run growth loops for core products such as global accounts, Visa cards, remittance, digital services, cash‑in/out and referral programs.
• Identify low‑cost, scalable acquisition channels – community, influencers, local activations, partnerships, agents, couriers and merchants.
• Leverage Broco’s physical network (cash agents, delivery desks, couriers, merchants) as acquisition and trust channels.
• Translate complex financial products into simple, trustworthy experiences for everyday users.
• Maintain brand consistency across multiple products, markets and audiences while keeping execution fast.
• Manage performance‑marketing experiments across paid social, creators, referral campaigns, content, partnerships and offline channels.
• Collaborate with Product to improve onboarding, activation, retention, referral and transaction frequency.
• Define, track and report KPIs such as acquisition cost, activation, retention, referral rates, transaction frequency and brand trust.
• Recruit, build and scale a marketing team as Broco expands.

Required profile

• 5+ years in marketing or growth roles with hands‑on experience at a scale‑up or high‑growth consumer product.
• Proven track record of moving acquisition and retention metrics.
• Ability to act as both strategist and executor.
• Strong sense of brand consistency without slowing execution.
• Experience building and managing teams.
• Deep familiarity with the Algerian market; broader North‑African exposure is a plus.
• Background in fintech, super‑apps, e‑commerce or other consumer tech.

Required skills

What we offer

• Opportunity to shape a high‑impact fintech product in a fast‑growing market.
• Leadership role on the executive team.
• Dynamic, mission‑driven startup environment.