Business Manager - Monster Energy, Algeria

About the role

The Advocate Group is recruiting, on behalf of Monster Energy, a Business Manager for its commercial launch in Algeria in October. This is a newly created role in a brand-new market, where you will work closely with the distribution partner and the wider MENA commercial team to turn strategy into execution. You will own the commercial plan and P&L, manage bottler relationships and drive in-market execution.

Key responsibilities

• Own the Algeria market launch plan and drive monthly sell-in and sell-out performance against agreed targets.
• Build and manage the relationship with the distribution/bottler partner, agreeing KPIs and making sure they are cascaded to field teams.
• Take ownership of P&L performance, identify commercial opportunities and actions to protect and grow profitability.
• Lead joint business planning with the distribution partner, working with internal stakeholders and the wider MENA support function.
• Use market insight, sales performance and consumer data to influence NPD, promotional and commercial planning.
• Drive in-market execution, ensuring high standards across POS, cooler placement, visibility and merchandising across all channels.
• Own the business planning, forecasting and reporting cadence, and act as the key commercial link between Monster Energy, the distribution partner and the regional business.

Required profile

• Around 5 years' FMCG sales experience, ideally in the beverage sector, with exposure to key account management and field sales.
• Experience managing and influencing a distribution partner, bottler or distributor network, rather than working directly with customers.
• Comfortable taking ownership of a P&L, with a strong understanding of commercial finance and business performance.
• Confident working in an international, matrix organisation and influencing stakeholders across functions and markets.
• Fluent in French and English, with excellent communication and relationship-building skills.
• Commercially driven, entrepreneurial, comfortable with a high degree of ownership and autonomy, and eager to build something new from the ground up.