Process Lead – Trade Marketing & Distribution
Bentoel Group - A Member of British American Tobacco · Akora
Description du poste
About the role
Reporting to the Regional Sales Manager, you will develop and increase BAT Algeria's market share by leading a high‑performing team. The role combines field activities, negotiation, and data‑driven decision‑making to achieve commercial objectives.
Key responsibilities
- Implement an Area Trade Marketing & Distribution plan aligned with regional objectives.
- Achieve targets for availability, visibility, volume, market share, quality (RQI) and customer pricing.
- Provide competitor activity reports and accurate day‑to‑day forecasting for distributor warehouses.
- Manage distributors to maximise volume, visibility and in‑store presence within budget.
- Track and evaluate the performance of the Trade Marketing & Distribution team.
- Execute action plans after distribution gap analysis and monitor cycle‑plan objectives.
Required profile
- 2‑3 years of experience in a similar role with team‑management responsibilities.
- Minimum 2 years in the FMCG industry.
- Bachelor's or Master's degree in Commercial Sciences or equivalent.
- Fluency in French and Arabic; intermediate English.
- Valid Category B driving licence.
Required skills
- Proficiency in trade systems.
- Advanced Excel skills.
- Strong numerical analysis capability.
What we offer
- Market‑leading annual performance bonus (subject to eligibility).
- Comprehensive health plans and work‑life balance initiatives.
- Transportation support and flexible holiday plan with additional incentives.
- Access to online learning platforms and personalized growth programmes.
- Opportunities for internal advancement within a globally recognised employer.
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Bentoel Group - A Member of British American Tobacco
Akora
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